POS Materials for Retail — Design, Production and Delivery Under One Roof
POS materials are where your brand meets the buyer. At the point of sale, a well-placed display captures attention in seconds, guides the shopper towards your product, and turns interest into a purchase. A missing or off-brand display does the opposite — it hands that moment to a competitor.
Logistigo designs and produces POS materials for retail brands across Nordics — from a single countertop unit to a full chain roll-out across hundreds of stores. Because we handle design, production, storage, and delivery from a single location, your brand shows up consistently, on time, every time.
What are POS materials?
POS materials — point-of-sale materials — are the marketing tools placed in retail environments to guide a consumer’s attention towards a product or brand at the moment of purchase. Effective POS materials are brand-consistent, placed strategically, and delivered at the right time.
Common POS material formats include floor displays, countertop displays, shelf trays, wobblers, shelf talkers, product stands, and custom branded fixtures. The right format depends on your product, your retail environment, and what you want the shopper to do.
What we produce
We produce POS materials across the full range of formats and materials — from simple campaign elements to complex, multi-material retail fixtures.
By format:
- Floor displays and freestanding units — high-visibility placements that own the aisle, store entrance, or promotional zone
- Countertop displays — compact units for checkout areas and impulse purchase zones
- Shelf trays and shelf-ready packaging — designed for fast restocking and consistent brand presence at shelf level
- Wobblers, shelf talkers and header cards — quick-change campaign elements for seasonal activations and product launches
- Product stands and branded fixtures — permanent or semi-permanent solutions for key retail locations
- Pop-up structures and event materials — for activations outside the standard retail environment
- Custom branded structures — when a standard format isn’t enough and your brand needs a statement piece
By material:
- Cardboard and corrugated — cost-efficient for short campaigns and high-volume runs
- Plastic — acrylic, PC, POM; durable and suitable for shelf fittings, frames and reusable units
- Wood — plywood, MDF, solid wood; for premium fixtures and long-term retail furniture
- Metal — steel and aluminium structures for high-durability, reusable display solutions
- Multi-material combinations — when one material isn’t enough, we combine them within a single unit
For inspiration on what’s possible, visit our showroom.
How we work — from brief to in-store
You don’t need a finished brief to get started. Many clients come to us with a challenge rather than a solution — and that’s exactly where we do our best work.
1. Brief Tell us what you need to achieve: the product, the retail environment, the campaign timeline, and any brand or budget parameters. We’ll ask the right questions and come back with concrete options.
2. 3D Design Our team develops concepts and models your display digitally before a single unit is produced. You see exactly what you’re getting before approving production.
3. Prototype For complex or high-volume projects, we produce a physical sample for your approval. Adjustments are made before full production begins — not after.
4. Production Manufactured in-house at our Vaajakoski facility in plastic, wood, and metal. Cardboard and corrugated materials are sourced from trusted partners as part of the same production chain.
5. Storage and Delivery Materials are warehoused at our central location and delivered on your campaign schedule — to individual stores, distribution centres, or retail chain warehouses across Finland.
6. End of Campaign We collect reusable materials back to storage, rebrand them for the next campaign if needed, or dispose of them responsibly. Nothing sits in a corner or goes to waste.
Why brands choose Logistigo
We produce POS materials across the full range of formats and materials — Everything under one roof. Design, production, storage, and delivery from a single supplier — no coordinating between separate agencies, manufacturers, and logistics providers. No gaps in responsibility when something goes wrong.
Scales to chain level. We produce consistent POS materials for tens or hundreds of stores simultaneously. Every location gets the same quality, the same brand standard, and the same delivery timing.
In-house plastic, wood and metal production. When you need a durable, custom, or technically complex structure, we build it ourselves — we don’t outsource and wait. This means faster lead times, tighter quality control, and no surprises between prototype and final production.
A dedicated contact person. Every client has a named account manager who owns the project from brief to delivery. You place orders through our online system and track inventory in real time — without chasing anyone.
Central location, nationwide reach. Our Vaajakoski facility sits in the heart of Finland, enabling efficient and cost-effective delivery throughout the country. Shared transport also means lower CO2 emissions per delivery compared to dedicated runs.
POS materials in practice — a retail chain case
Working with Marimekko, Logistigo designed and produced a large-scale in-store display roll-out across K-Citymarket and K-Market locations in Finland. The project covered design, production, and coordinated delivery to all locations simultaneously — maintaining consistent brand standards across every store.
Tell us what you’re working on. You don’t need a finished brief — just a challenge. Our team will come back with a concrete proposal.
Frequently asked questions
POS materials — point-of-sale materials — are marketing tools placed in retail stores to guide consumer attention at the moment of purchase. They include floor displays, countertop units, shelf trays, wobblers, product stands, and branded fixtures. Effective POS materials strengthen brand visibility, drive impulse purchases, and give brands a competitive edge at the shelf.
Lead times depend on complexity and materials. Simple cardboard displays can often be produced within 2–3 weeks. Multi-material or structural fixtures typically take 4–6 weeks from approved design to delivery. We confirm timelines at the briefing stage — and hold to them.
Yes. We manage the full chain — design, production, warehousing, order management, and store-level delivery — from one location. You can also use our marketing logistics service independently, even if your materials are produced elsewhere.
Yes — and it’s often the most cost-effective option. After a campaign ends, we collect materials back to our warehouse, rebrand them for the next activation, and return them to circulation. It reduces both costs and material waste.
Yes. Many of our clients manage their Finnish retail operations from abroad. We handle the full production and logistics chain locally — you don’t need a local team or logistics contact on the ground. Your dedicated account manager is your single point of contact.